Wisdom of Humor

Education

 

Degrees

M.Ed., Master of Education, 2023
Department of Education
University of Minnesota
Duluth, MN
 
Ph.D., Organizational Behavior, 2001
Schulich School of Business
York University
Toronto, Canada
 
MBA, (Harvard Case Method), 1988
Ivey Business School
Western University
London, Canada
 
B.A., Philosophy & Economics, 1985
Wilfrid Laurier University
Waterloo, Canada
 
 

Other

Graduate Studies, MA Psychology (ABD), 2005
School of Health Professions
Brooklyn Campus
Long Island University
Brooklyn, NY
 
Special Studies, Philosophy of Religion, 1991
Woodsworth College
University of Toronto
Toronto, Canada
 
 

Dissertation


The effectiveness of humor in persuasion: The case of business ethics training.

UMI Dissertations NQ70570

Or, READ IT HERE for free.

Abstract

Humor is a ubiquitous and under-researched phenomenon.  Previous research on its effectiveness in persuasion has produced conflicting and inconclusive results.  Accordingly, this study began by developing theory about when the use of humor could be expected to be effective, based on a review and integration of existing humor theory and persuasion theory.  The Ethics Challenge (Lockheed Martin's board game that uses Dilbert cartoons to teach about ethics) was selected for an experiment to test this theory.  As elements of the humor were removed, changes in the effectiveness of the game were noted. The independent variable was humor (cartoons, wisecracks, neither, or both) and the dependent variable was persuasion (changes in behavioral intentions and descriptive adjective ratings).  Overall, it was the removal of irony and self-effacing humor that had the most significant impact on the effectiveness of the persuasive message.


Thesis Supervisor: Ronald J. Burke
BA (Manitoba); MA & PhD (Michigan)
Industrial/Organizational Psychology
Professor (York)
Thesis Advisor: David E. Dimick
BA (St. Olaf); MA & PhD (Minnesota)
Career Development/HRM
Associate Professor (York)
Thesis Advisor: Robert G. Lucas
BComm & MSc (UBC); PhD (Cornell)
Organizational Culture
Associate Professor (York)
Dean's Representative: Rekha Karambayya
BSc (Madras); MBA (IIM); PhD (Northwestern)
Diversity in Organizations
Associate Professor (York)
Internal Examiner: Esther Greenglass
BA, MA, and PhD (Toronto)
Social Psychology
Professor (York)
External Examiner: Gene Deszca
BA, MBA (Western); PhD (York)
Organizational Change
Professor (WLU)


Professional Development


Death and Dying as a Pathway to Generate Resilience and Cultivate Compassion, Bakken Center, University of Minnesota, July 12, 2023.

Explorations in Consciousness: Death, Psychedelics, and Mystical Experience, June 8, 2023.

Faculty Writing Hunker, Writing Across the Curriculum, University of Minnesota, May 22-26, 2023.

The Global Existentist Summit Mission #2, Existential Offerings, January 2-6, 2023.

Why are we trapped in conflict, and how do we get out? Humphrey School of Public Affairs, November 2, 2022.

Revenue Over Public Safety, Brennan Center for Justice, July 6, 2022.

The Global Existentist Summit Mission #1, Existential Offerings, January 3-7, 2022.

CANVAS Training, University of Minnesota Duluth, January 7, 2021.

Aging Mastery Program, October 22 - November 21, 2019.

Jul 12-15 2017 Las Vegas The Amazing Conference with James Randi, July 12-15, 2017.

Teaching with Cases Online: Web-Based Training, Harvard University, February 24-March 12, 2015.

The Case Method Teaching Seminar: Part II at Harvard University June 14-15, 2013.

OL2000: Online Teacher Training from the World Campus of the Pennsylvania State University, 2010.

Seventh International Summer School and Symposium on Humour and Laughter, University of Aberdeen (Scotland), July 9-14, 2007.

Faculty Development Workshops at Long Island University under Judith Kirchhoff, Jason Zhu, and Aaron Lieberman.

The Art and Craft of Discussion Leadership at Harvard University at the end of April 2004.

Web-based training in classroom technology with McGraw-Hill at the beginning of April 2004.

Studied under award-winning teachers Ronald J. Burke and Christine Oliver (former editor of Administrative Sciences Quarterly) and organizational scholar Gareth Morgan (Images of Organization) at York University.

For five semesters, supported Gareth Morgan, Asaf Zohar, and Pat Bradshaw in developing independence and collaboration within project teams as part of the Management Skills course initiated by my thesis advisor, Rob Lucas.

During 1997, completed a graduate course in University Teaching and Learning at York University. In that context, participated in videotaped teaching and feedback sessions, teleconferencing seminars, and multicultural sensitivity training.

In 1995, attended the 15th Annual Conference on Critical Thinking at Sonoma University near Santa Rosa, California. Spent two additional days there studying the Socratic method under Richard Paul. After the conference, offered in-service seminars at the Toronto campus of DeVry University. Faculty members were inspired to redesign the student orientation course (STOR 115) to include a critical thinking component, and to adopt the textbook I recommended.
 

Other

Omicron Delta Kappa, 2023
University of Minnesota Duluth

Nominated for Teaching Excellence Award, 2009 & 2010
Pennsylvania State University - Great Valley

Excellence in Student Service Award, 2007
Academic Advisement Center
Long Island University

Nominated for U.S. Professor of the Year, 2007
Carnegie Foundation for the Advancement of Teaching

Nominated for the David E. Newton Award
for Teaching Excellence, 2006 & 2007
Long Island University

Sam M. Walton Free Enterprise Fellow, 2001-2003

Anthony P. Cunliffe Award (Scholarship), 1996
Schulich School of Business, York University

First Year Entrance Scholarship, 1985
Richard Ivey School, University of Western Ontario

Graduate Management Admission Test (GMAT) score = 740 (97%-ile)

Life Member of Mensa

 

College Courses Studied

POSTGRADUATE COURSES

Long Island University - Department of Psychology
Research Design II

York University - Schulich School of Business
Qualitative Methods
Research Writing Practicum
Individual and Group Behavior
Advanced Quantitative Methods
Independent Study: Business Ethics
Advanced Topics in Organization Theory
Statistical Methods for Business Research
Independent Study: Humor in the Workplace
Philosophy and Method in the Social Sciences



GRADUATE COURSES

University of Minnesota - Department of Educational Psychology
Intelligence and Creativity
Education of the Gifted and Talented

University of Minnesota Duluth - Department of Education
Teaching Online
Assessment of Learning
Diversity and Social Justice
Principles of Adult Education
Educational Policy and Issues
Curriculum Theory and Design
Foundations of Education and Research
Ethics and Professionalism in Education
Indigenous Peoples and the Environment
American Indian Education Policy Development
Adolescent/Adult Development and Learning Theory

Long Island University - Department of Psychology
Tests & Measurement
Practicum in Psychology
Therapeutic Intervention
History of Psychotherapy
Professional Issues & Ethics
Psychology Independent Study
Introduction to Clinical Psychology
Contemporary Psychological Theory

York University - School of Graduate Studies
Philosophy of Psychotherapy
University Teaching and Learning
Systemic Approaches to Interpersonal Change

Western University - Department of Philosophy
Special Topics in Values Theory: Interpretation

Western University- Ivey Business School
Business Policy
Interpersonal Skills
Managers of Change
End User Computing
Finance for Managers
Management Science
Management Behavior
Marketing Management
Operations Management
Economics for Managers
Managerial Communication
Accounting for Management
Legal Environment of Business
Human Resource Management
Political Environment of Business
Special Topics: Creative Leadership



UNDERGRADUATE COURSES

University of Toronto - Woodsworth College
East Asian Religions
Confucian Philosophy
Religion: East and West
Religious Consciousness
Religious Self-Deception
Jung's Theories of Religion
Introduction to Psychology
The New Religions of Japan
Freud's Theories of Religion
Introductory New Testament
Comparative World Religions
Introductory Psychology of Religion

Wilfrid Laurier University - Faculty of Arts
Ethical Theories
Business Ethics
Introductory Logic
Digital Electronics I
Problems of the Self
The Physics of Music
Existentialist Themes
Basic Christian Ethics
The Philosophy of Law
Basic Materials in Theory
Introduction to Sociology
The Quest for World Peace
Logic and Critical Thinking
Models of Human Intelligence
Introduction to Logic & Algebra
Philosophy and Contemporary Life I
Philosophy and Contemporary Life II

Wilfrid Laurier University - School of Business & Economics
Business Law
Basic Statistics
Decision Analysis
Personnel Management
Administrative Practices
Organizational Behavior
Computer Fundamentals
Financial Management II
Introduction to Marketing
Introduction to Economics
Logic and Critical Thinking
Enterprise and Public Policy
Working Capital Management
Intermediate Microeconomics
Interpersonal Communication
Intermediate Macroeconomics
Theories of Economic Regulation
Accounting: Basic Decision Process
Introduction to Financial Accounting
Introduction to Business Organization
Industrial Relations and the Labor Market
Industrial Organization: Competition Policy
Industrial Organization: Theory and Evidence
Business & Economics in the Greco-Roman Period



          

© 2024, Jim Lyttle, Ph.D.